Branding & Identity

Whether you’re a start-up looking for your first brand identity or an established company that needs a brand refresh, I can help guide you in the right direction. I start the project by developing a strong brand strategy, which will then be applied to your logo and visual identity. Once your branding is finalized, a brand guidelines manual will be created to ensure that the branding remains consistent and on-strategy as your company grows.

Plan & Strategy

RESEARCH

Competition ● Business ● Market ● Audience ● Inspiration Styles ● Mood Boards

ANALYSIS

Define Meaning & Message ● Goal ● Focus ● Concepts ● Tone of voice ● Personality

BRAND STRATEGY

Definition of Who you are, What you do and Why does it matter ● Audiences ● Communication Style ● Tone of Voice ● Key Messages ● Brand Tone

Visual identity strategy

Definition of Style ● Colors ● Typographies ● Layout ● Backgrounds ● Icons ● Visual Assets ● Font and color Guides

Outcome

Logo

Logo Design ● Logo Redesign ● Black & White Logo Versions ● Simplified version ● Transparent background (.png) ● Export in various formats ● Logo Style Guide

VISUAL IDENTITY FILE

Logo & its Versions ● Color Palette ● Primary and Secondary typographies ● Concepts ● Icons ● Backgrounds ● Visual Elements ● Style Guides

BRAND STYLE GUIDELINES

Audiences ● Communication Style, Tone of Voice and Key Messages ● Logo, visual assets, font and Color Style Guide ● Editorial conventions ● Implementation - Rollout Plan ● Correct uses of Typography in the form of typeface, font style & sizes ● Body, Title and Subtitles Font Styles ● Logo size restrictions, color & backgrounds ● Photographic style ● Icons style

Brand, social media & web graphical assests

Profile Image ● Profile Covers & Banners ● Instagram Highlighted Stories Covers ● Backgrounds ● Illustrations ● Vector Graphics ● Icons ● Image Library ● Patterns ● Banner ● Avatar ● Web graphics

Stationary design

Business cards ● Letterhead ● Envelopes ● Notepads ● Pens ● More