Check Website, Google, and other Digital Accounts Information ● Check impostor accounts or duplicates ● Check & report of your website Reach ● Use the Activity Statistics to check what we can improve
RESEARCH & ANALYSIS
Business & Philosophy ● Product and Brand ● Prices ● Target ● Competition ● Marketing Actions ● Additional Info ● Keywords ● References ● Analysis of who your Audience is on the Website
Review Strategy ● Responding Reviews ● Creating Frequently Asked Questions ● Updating of photos and information ● Strategies for getting the customer reviews
Affiliate marketing
Affiliate Marketing Setup ● Affiliate Strategy & Plan ● Links Distribution ● Check which products to promote in each channel, in which dates and on which content
YouTube ● Facebook ● Instagram ● LinkedIn ● Google Plus
1
Plan
Social media audit
Review of Social Media accounts information ● Check Impostor social media accounts or duplicates ● Check & Report of your Social Media Reach ● Analysis of who your audience is ● Check for improvement opportunities using the activity statistics ● Compare your social media channels performance ● Evaluate the performance and ROI of your social media ads ● Evaluate your current Social Media Strategy
RESEARCH & ANALYSIS
Market & Competitors Analysis ● Brainstorming Session ● Definition of Tone of Voice & Message of the channels ● Definition of Objectives & Purpose of each Channel ● Sales Funnel
SOCIAL MEDIA STRATEGY
Social Media Hashtags & Keywords Strategy ● Promotions ● Affiliate Marketing Links ● Other Links to include ● Dates ● Budget ● Resources ● Special Events
PLAN OF ACTION
Social Media Calendar Development
2
Promotion, Optimization & Measurement
seo on social media channels
SEO Keywords ● Hashtags ● Keywords ● Descriptions ● Call to Actions● References ● Contact Info ● Ads Resources
MAINTENANCE & UPDATES
Updates ● Technical Service
Paid instagram & Facebook ads
Ads Strategy and Plan ● Campaign Set-up ● Campaign Optimization ● Target Audience ● Keywords & Tags ● Analytics
SOCIAL MEDIA ANALYTICS
3
Community Management
AUDIENCE INTERACTIONS & engagement
Reply to Messages ● Customer service ● Respond to Comments and Questions ● Share content on Facebook groups ● Mark hearts on comments ● Post first comment
Comments & profile moderation
Follow other Profiles ● Delete Spam ● Add Stories into different Categories
Scheduling & sharing of posts, stories & videos
reputation & REVIEWS management
Content Marketing
YouTube ● Facebook ● Instagram ● LinkedIn ● Google Plus
1
Analysis, Strategy & Plan
CONTENT AUDIT
Check & Report of your Posts & Videos Reach ● Analyzing who your audience is ● Use the videos & Posts Statistics to see what is the most relevant information for your audience ● Compare your videos/posts performance ● Evaluate your current Content Strategy
Content Analysis
Content & Competitors Analysis ● Keywords, Hashtags & Trends ● Content Pillars Definition ● Content Types Selection ● Brainstorm of Trending & Related Content Topics and Theme ideas
Content Research
Research of the Trending & Related Content Topics and Theme ideas
content STRATEGY
Content Design Templates (define the design style of each content type we selected) ● Selection of Themes and Topics ● Definition of the Objective & Purpose of each piece of content ● Selection of Keywords & Hashtags for each type of Content
Social Media Marketing
YouTube ● Facebook ● Instagram ● LinkedIn ● Google Plus