My role involved creating video reel Ads. I was responsible for creating short, impactful testimonial clips from longer member videos. These clips, ranging from 10-20 seconds, were optimized for social media and featured subtitles, simple animations, and the brand’s logo. My work focused on highlighting the positive experiences of group members, including success stories and the benefits of using the platform’s Amazon sourcing tools. I ensured each clip was visually engaging and aligned with the brand’s identity to drive new membership and increase engagement.